Mac Cosmetics free essay sample

C also focuses on what VIVA GLAM is and what its purpose is, which shows the rhetorical appeal of logos and pathos. The VIVA GLAM line is the first lipstick created to directly confront and raise money and awareness for AIDS. 100 percent of the proceeds of every VIVA GLAM product go directly to the M. A. C Aids Fund organized in 1994 by founders Frank Angelo and Frank Toskan. Their mission is to serve people of all ages, all races and all sexes affected by HIV and AIDS. The appeal of pathos is where M. A. C focuses on how all the proceeds of the VIVA GLAM product go to help people affected by HIV and AIDS, this helps a reader understand what the writer is saying, and gets the reader emotionally involved and moves the audience to decision or action. M. A. C achieves the appeal of logos through having the ad very simple all one color (white) and the VIVA GLAM text very bold and large along with the M. We will write a custom essay sample on Mac Cosmetics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A. C logo in the heading. Another way they achieved the appeal of logos through having the celebrities dressed in all white, and having them both wearing the VIVA GLAM product which is very bold on their lips. They take the attention away from the outfits, and background by using all white so their lips stand out. This ad makes it quite clear that the M. A. C is a company who not only differentiates itself from the competition by refusing to subject to the stereotypical corporate image of beauty for its brand, but they are also a company who is here to help people of all ages, races and sexes affected by HIV and AIDS, not many other beauty companies can say they can do that.